Prof. Sandeep Kumar Sharma
Area: Digital Business
Prof. Sandeep has been a part of the global IT & Hi-Tech industry for around 24 years. During this period, he has secured expertise & deep insights into Digital/ Traditional Marketing, Business & GTM Strategy, Product/ Services Marketing, Thought Leadership, Digital Transformation, Branding, Marcom, Analyst Relations, Public Relations, Evangelism, Global Alliances & Ecosystem Development, Strategic Business Development, etc. He takes up consulting engagements with IT & Hi-Tech companies requiring a broad gamut of skills, working as a fractional CMO, and teaches courses like Digital Marketing, E-Commerce, Digital Transformation, & Marketing Analytics, etc. at the leading IIMs.
He is an avid practitioner of Digital, be it the Marketing or the IT space. On the Marketing side, he has proven experience across areas as Digital Strategy, Content Marketing, CX/ UX, Web & App Development, Search/ Display/ Programmatic Advertising, SEO, Video Marketing, Social Media & Sentiment Analysis, MarTech/ Marketing Automation, Mobile Marketing, Web Analytics, Conversion Optimization, Integrated Campaign Management, etc
- M.Sc., Computer Science, Indore University, India
- B. Sc, Physics, Delhi University, India