This need for relevant research projects is important as there is a big concern about the employability of MBA graduates as aforementioned. Employers worldwide are concerned about the problem solving capacity of MBA graduate. To address this concern and maximize the academic value, a business school should find ways to impart problem solving skills by making the students work on real life industry projects.
Keeping this in mind, IFIM Business School has introduced a ‘Learning by Solving’ approach. As part of this unique pedagogy, students work on a problem provided by industry partners. School approached the industry for what we call ‘Request for Problems’. Many business enterprises like Scripbox, Sahamati, Davinta Finance and Bosch to name a few provided us with problems.
IFIM Business School is providing the students unique opportunity to work on industry problems and also helping the faculty to remain contextual. However research in IFIM Business School like any other private institute in India is funded by the fees of the students unlike international institutions which are funded through endowments. It is therefore imperative that students who are our primary stakeholders should benefit from the research undertaken. The challenge is how to make research useful for the students which can enhance their career opportunities by bringing in industry relevance. Another important challenge is to have faculty group who are current and contextual in terms of industry practices to make teaching relevant. IFIM Business School has been able to achieve that by integrating the three main stakeholders-Students, faculty and practitioners to address the challenges and to achieve an alignment with school’s mission of nurturing continuously employable professionals. The outcomes of these projects are cases or research papers which again can be used for teaching. Thus research aligned with practice can add to teaching. The whole process of ‘Learning by Solving’ is given below
Figure ‘Learning by Solving’ process in IFIM
Senior executives from companies bring forward and discuss ways to handle difficult and complex challenges that their companies are facing. These challenges are often instrumental in further shaping the research agenda of the faculty. Propositional knowledge meets prescriptive knowledge. Business schools must make sure that professors are active in research and must present their ideas in a pedagogically meaningful way in class.
The problems could be from FinTech or MarTech domains.
With the advent of technological advancement, the implication of Fintech on financial services industries has touched a new pinnacle, particularly in Asia, where the size of the market is twice as large as that of the global average (McKinsey, 2019). One of the biggest disruptors in the financial industry over the last decade or so has been Fintech. While FinTech has revolutionised sectors such as personal finance and banking, there are still a few places where its potential has not been utilised. The major area where the application of Fintech has been considered as instrumental are: payment processing, block chain technology, alternative financing, (AI)-powered investment services that leverage machine learning (ML) algorithms to generate automatic investment strategies tailored to user portfolios, and internet of things (IoT) to name a few.
In the last decade marketing processes have undergone a generational change, and have impacted online and offline retail, customer experience management, sales and distribution, service management and failure, product launches, last mile connectivity, bottom-of-the-pyramid markets, to name a few.
What is in it for the Partnering Organisation?
What will be the cost of the Program for the Executive Sponsored by the Partnering Organisation?
In the initial phase, sponsoring organisations can get in touch with us with the following information.
Frequently Asked Questions
How to join?
Organisations desirous of joining this programme can write to:
Fintech Area: Prof. Parameshwar H. S at email@example.com
Martech Area: Prof Rajesh Kumar at firstname.lastname@example.org