Specialised Masters: PGDM (Marketing)

Strategic Logic

  • Grooming T shaped professionals for industry 4.0 futuristic careers in new age industries and new age roles in Marketing.

Differentiation

  • The program is to nurture Holistic, Socially responsible and Continuously Employable Professionals for new age roles in Marketing.

    Curriculum interventions :

    • Social Immersion Program
    • Research Incubation Program
    • Effective Execution
  • Super Specialisation in Sales and Services; Digital Marketing and Consumer Insights; Marketing Communication Design.

Specialization - (Majors and Minors)

  • Major Specialisations: Major in Marketing required for PGDM (Marketing).

Suitable for:

  • Management aspirants with 0 to 2 years’ experience from India and neighbouring countries with an interest in Marketing.
  • The aspirant should have a value fit and must be ready to work in teams and put in the best effort in their jobs.

Internationalization options :

Option available as international exchange student

Duration

2 Years

Intake

60 Seats

Department

Business School

Degree Type

PGDM - Marketing

Program Fee

12 Lakhs