Faculty Publications

Faculty Publications

Faculty members are actively involved in research. They have been publishing research papers in reputed journals. Faculty members are presenting research papers in reputed national and International Conferences.

  • 58 research papers have been published in 2019
  • 14 articles
  • 14 Book Chapters

Papers published / Presented

This conference paper by Dr Asit K Barma and Prof Rajesh Kumar was presented at the Sixth Biennial Conference of the Indian Academy of Management, held at IIM Trichy, January 02-04, 2020.

In today’s digital era, customer loyalty is on the wane due to availability of a number of choices before the multi-screen customers. It is therefore critical for marketers to influence the customers in the early stage of the buying decision journey during the brand/product search and evaluations phase. The researchers have explored if open source CRM, at much lesser cost of ownership compared to a proprietary or enterprise version of a CRM, can enable improved customer experience during the pre-purchase phase and how different functionalities of Open Source CRM can impact customers’ pre-purchase experience.

Dr. Kamalika Chakraborty presented the following paper at INDAM conference under Strategic Management Track titled, Chakraborty, K. (2019), Exploring institutional maintenance through the mundane work of marginal actors, presented at INDAM Conference, Trichy. She was awarded the Best Paper award under the Strategic Management Track at IIM Trichy.

Abstract:

Institutional work has mostly focused on the deliberative work of powerful actors situated in developed economies. Thus existing literature has paid scant attention to developing economies, particularly transition economies which are characterized by rapid institutional transformations. Such contexts offer the possibility to study the nature of maintenance work of those actors who lose their power and relevance with the rise of new institutions under various socio-political conditions but continue to exist in small spaces alongside the dominant institutions. Drawing upon a case study of a non-governmental organization in India, this paper traces the mundane practical work of an actor and finds that the actor engages in selectively appropriating resources and opportunistically engaging with the dominant actors and making important stakeholder connection to preserve spaces of action for the marginal actors.

Paper titled: Revisiting the Relationship between Macroeconomic Variables and Stock Market Liquidity from an Emerging Market Perspective

Presented at Prestigious India Finance Conference 2019 (IFC) held at IIM Ahmedabad.

This study examines the role of macroeconomic variables in the determination of stock market liquidity from an emerging market perspective. The sample universe constitutes of stocks listed in National Stock Exchange of India and have been continuously traded from January 2003 to December 2016. Employing VAR Granger-Causality test, Impulse response functions and Variance decomposition analysis, this study finds that monetary policy, inflation rate and net funds flow from foreign institutional investors are significant determinants of stock market liquidity. Further, sub-sample analysis reveals that economic policy uncertainty is crucial to study the liquidity dynamics of Indian Stock market, especially in times of financial crises. Our empirical findings are robust across different sample periods and alternate liquidity measures.

Presented paper in 56th Annual Conference of The Indian Econometric Society at Madurai Kamaraj University, 8-10 January 2020

Financial Development, Country Governance and Economic Growth: Evidence from BRICS Economies

Byomakesh Debata, Sangita Dutta Gupta, Mafruza Sultana

Abstract

This study investigates the role of financial development and country governance for enhancing economic growth for BRICS (Brazil, Russia, India, China, South Africa) economies for a sample period spans from 1991-92 to 2017-18. Beside financial development and governance, this study has considered the following macroeconomic variables, i.e., trade openness, economic freedom, human capital formation, life expectancy and inflation which have been considered as the essential determinants of economic growth. We use the dynamic panel data models and more specifically, system Generalized Method of Moments techniques for this analysis. The empirical findings suggest that the financial development is positively associated with the economic growth. In addition, the empirical estimates document the significant role of institutional policy and human capital formation for stimulating economic growth. The findings of this study have the implications for the policy makers, corporate managers and investors.

Keywords: Economic growth, financial liberalization, financial market, GMM

Best presentation award at the International Conference on Marketing, Tourism and Hospitality 2019, Bangkok, Thailand. The conference has been organized in Bangkok, Thailand during 15-17 February 2019. Attached is the picture of the certificate.

Title:  Tell Me a Story! Antecedents to Purchase of Handloom Products in India

Status:  Accepted and Published 

Abstract of the paper: This article intends to evaluate a theoretical model incorporating the constructs, story marketing, a region of origin (ROO) and attitude as antecedents of consumers’ purchase intentions for Indian handloom products. It also examines the mediating effect of the perceived value of the product on consumers’ attitude and purchase intentions. This study follows a descriptive-single cross-sectional research design. A sample of 400 handloom consumers located in Ahmedabad was selected based on their affinity towards handloom products. Structural equation modelling was used for the data analysis. The findings indicate that story marketing and ROO of products significantly influence consumers’ attitude and purchase intentions with the mediating effect of the perceived value of Indian handloom products. This study provides an important contribution in terms of empirical evidence that story marketing and ROO are important antecedents to form consumers’ purchase intentions for the Indian handloom products in general. In addition to that, it also provides insights to marketers to formulate message framing strategies and positioning strategies for Indian handloom products as well as cultural products in general.

I have also won the best paper award-2nd runner, up at 7th AIM AMA SHETH CONSORTIUM & CONFERENCE 2019 which was held at MICA during 4-7 January 2019 along with the prize money of 5001/-. Attached is the picture of the certificate and picture of me and my mentor Prof. Falguni Vasavada Oza receiving the award.

Presented paper in 56th Annual Conference of The Indian Econometric Society at Madurai Kamaraj University, 8-10 January 2020

Financial Development, Country Governance and Economic Growth: Evidence from BRICS Economies

Byomakesh Debata, Sangita Dutta Gupta, Mafruza Sultana

Abstract

This study investigates the role of financial development and country governance for enhancing economic growth for BRICS (Brazil, Russia, India, China, South Africa) economies for a sample period spans from 1991-92 to 2017-18. Beside financial development and governance, this study has considered the following macroeconomic variables, i.e., trade openness, economic freedom, human capital formation, life expectancy and inflation which have been considered as the essential determinants of economic growth. We use the dynamic panel data models and more specifically, system Generalized Method of Moments techniques for this analysis. The empirical findings suggest that the financial development is positively associated with the economic growth. In addition, the empirical estimates document the significant role of institutional policy and human capital formation for stimulating economic growth. The findings of this study have the implications for the policy makers, corporate managers and investors.

Keywords: Economic growth, financial liberalization, financial market, GMM

Title:  Modeling and analysis of MHD two-phase blood flow through a stenosed artery having temperature-dependent viscosity

Status:  Published (European Physical Journal Plus, 2019, 134(9))

Abstract of the paper: The study is related to the analysis of MHD two-phase blood flow through a stenosed inclined artery with viscous dissipation, Joule heating and order chemical reaction. In two layered model of blood flow an elliptic shaped stenosis is considered for both core and plasma regions, separately. A continuous behaviour is assumed at interface of both core and plasma regions of blood flow with a no slip condition at the wall of the artery. Governing coupled non-linear partial differential equations of the model are solved using a numerical technique named as single shooting method. The quantitative profile analysis is done for velocity, temperature, concentration of blood flow over an entire arterial segment. The effects of various parameters on flow characteristics for two-phase blood flow through stenosed artery are presented with the help of graphs.

1st Conference

These pictures are from the CIMPA program which was conducted by European Research Council in the year 2016. Topic of the program was “Mathematical models in Biology and Medicine”.

2nd Conference

This picture is from the FIAM conference conducted by NIT Hamirpur in the year 2018. In the conference I presented a paper titled “Influence of heat and mass transfer on MHD two-phase blood flow with radiation” which was later published by American Institute of physics(AIP) journal.

Does Sport Commitment Mediates the Effect of Team-related and Demographic Predictors on Sport Outcomes?

The present study examined effect of team-related and demographic factors on sport commitment and individual sport outcomes in a cricket population. This study also examined the mediating role of sport commitment between team-related factors and individual sport outcomes. Intra-team communication was examined first time in relation with sport commitment and it emerged as a strong predictor (β=.27) of individual commitment in team sports. Perceived leadership behaviour emerged as a predictor of training adherence (β=.43) and Intra-team communication (β=.34) emerged as the strongest predictor of intent to continue and coping efficiency (β=.49). U-19 cricketers were significantly more committed to cricket. Years of professional experience did not show any difference in commitment level. Urban background players were found to be more committed to cricket. Participants with monthly family income between 30,001- 50,000 are more committed to pursue cricket as a career. Keywords: Team Factors, Sport Commitment, Individual Sport Outcomes, Training Adherence, Coping Efficiency, Intent to Continue

Name of the conference:   International Conference on Information Systems (ICIS) 2019

Venue: Munich, Germany

Duration: December 15-18, 2019.

Title: The Role of ICT for Sustainable Development: A Cross Country Analysis

Description:

The study conducts a country level examination on the impact of ICT on sustainable development. Sustainable Development is an agenda that global countries are determined to achieve. The ubiquitous nature of ICT and the benefits it accrues makes it an inevitable choice to address the Sustainable Development agenda. The literature on the influence of ICT on Sustainable Development at a global level is scant and the available literature provides ambiguous results on the relationship. This study conceptualizes Sustainable Development as three pillars - economic, social and environment and supports the contention using secondary panel data analysis. The results indicate that ICT has a significant positive influence on the dimensions of Sustainable Development of a nation. However, further examination of the results and a mediation analysis reveals that ICT has a strong influence on economy dimension and the spillover effects from economy results in the realization of environment and social dimensions of sustainable development.

Business World came up with a special section on Everything Experiential (ee) on July 27, 2020, where the article Unbox your imagination, come alive with Experiential Marketing (ExM) authored by Dr. Asit K Barma and Dr. Mafruza Sultana from IFIM Business School find a prominent place in the midst of other contributions from senior leaders in the corporate world. Post setting up the AIM Parasuraman Centre for Service Excellence, IFIM is building its competency to be the foremost business school in the country to offer solutions to corporates in customer experience domain, going beyond confining the competency at the scholastic level.

Learn More

“Tell Me a Story! Antecedents to Purchase of Handloom Products in India” has been published in Global business Review, Sage publication ( ABDC'C; and Scopus Indexed) https://journals.sagepub.com/doi/abs/10.1177/0972150920907251. This article intends to evaluate a theoretical model incorporating the constructs; story marketing, a region of origin (ROO) and attitude as antecedents of consumers’ purchase intentions for Indian handloom products. It also examines the mediating effect of the perceived value of the product on consumers’ attitude and purchase intentions

'Customer Classification in Indian Retail Sector- A Comparative Analysis of Various Machine Learning Approaches” has been published in International Journal of Operations and Quantitative Management (Volume 26 Number 1)- ABDC'C' and Scopus Indexed.

The research presents a comparative study of popular classification techniques such as decision tree classifier and support vector machine using the R-studio software. The paper uses machine learning algorithms to assess the Indian retail service qualit

Team

Dr. Sangita Dutta Gupta

sangita.dg@ifim.edu.in

Dr. Parvathi Jayprakash

parvathi.jayaprakash@ifim.edu.in

Mr. Geo George Phillip

Head – Operations Research Resource Centre
geo.georgephilip@ifim.edu.in