Digital Business Area

In consonance with the needs of Industry 4.0 and the career opportunities arising out of it, IFIM Business School (Now Jagdish Sheth School of Management) has a full-fledged Digital Business Area. Participants into IFIM’s PGDM Programmes can choose Digital Business as a Major or Minor.

IFIM’s Digital Business Area courses, in conjunction with courses by other areas, offers learning pathways for students for the following indicative roles (among others) :

Digital Business Analyst, Platform Consultant, Digital Officers, Tech Sales Officers, Ecommerce Platform Ops, Digital HR Consultants, Fintech and Martech Consultants, Customer Experience Officers (Ecommerce), Digital Transformation Officers, Enterprise Information Officers.

Courses Offered by Digital Business Area

Title of the Course
Introduction to Digital Business Models
Business Requirement Analysis
Service Process, Quality & Productivity
Digital Project Management
Digital Innovation & Design
Introduction to Digital Technologies
Digital Mindset
Enterprise Digital Transformation
Information Security & Cyber Law
RPA & Automation
E -Commerce
Mobile Marketing
Cloud Computing for Enterprise Value

Digital Business Area Faculty Members

Dr. Asit K Barma

Ph.D , (University of Madras), PGDM(IIMA) , B.Tech(IITM)

Dr. Parvathi Jayaprakash

Ph.D , (IIM Kozhikode), BE(BNMIT)

Prof Rajesh Kumar

PGDBM(MT Ghaziabad); BE(BIT Sindri)

Prof Sameer Dhanrajani


Prof Sandeep Sharma

M.Sc (CS) (Indore Univ), B.Sc (Phy) (Delhi Univ)

Prof Soumya Choudhury


Dr. Sundar Raj Vijayanagar

Ph.D (Karnataka Univ), MBA(Univ of Bombay), M.Tec(IITB), B.tec(Univ of Mysore)

Dr. Suneel Sharma

Ph.D (Rajasthan Univ) , M.Tec(BITS Pilani ), PG Entrepreneurship (IIMB)