Summary:

Create, Edit, Proofread and Format the content, with high relevance and quality for both online and offline avenues.

Role:

. To write on a variety of topics, such as management education, industry 4.0, innovation, entrepreneurship, sustainability, social responsibility, marketing, finance, HR etc.
· Developing new ideas for content and expressing ideas creatively.
· Write/draft/edit articles, blog posts, press releases, editorials, speeches, quotes etc.
· Generate content, page titles and descriptions for website/s, following the current best practices for SEO.
· Collaborate with the design team for developing and/or shortlisting visuals.

Skills:

. Excellent written communication skills
· Excellent editing and proofreading skills
· Flair for writing and ideation
· Excellent MS-Office skills
· Familiarity with web applications and social media

Knowledge:

. Basic understanding of management education in India
· Excellent knowledge of the current SEO best practices for web content.
· Familiarity with content marketing best practices

Abilities:

. To write engaging content
· Well-organised and detail-oriented
· A high degree of commitment and ability to work effectively in a team
· Execution excellence
· Innovation and openness to learning
· To meet strict deadlines and schedules while setting priorities
· To work with frequent interruptions
· To produce accurate and timely work

Qualification:

Postgraduate in Communicative English.

Experience:

. Experience of 2-5 years in writing content for websites/print/blogs.
· Experience of working in an academic environment, preferably higher education.

Remuneration:

On par with industry standards.

To Apply:

Email your latest resume along with a cover letter to brand@ifimbschool.comwith the subject line “Application for the position of Content Write”.

Summary:

Develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Role:

. Plan and execute all digital marketing activities and campaigns, including but not limited to SEO, SEM, SMM, Email Marketing, Mobile Marketing, Content Marketing, Moment Marketing, Influencer Marketing, Display and Programmatic advertising campaigns as assigned.
. Constantly improve the social media presence of IFIM brands.
. Brainstorm and execute new and creative content ideas.
. Collaborate with internal/external teams to create landing pages, optimize user experience and campaigns through CRM.
. Collaborate with agencies and other vendor partners.

Skills:

· Search Engine Optimisation
· Search Engine Marketing
· Social Media Marketing
· Email Marketing
· Content Marketing
· Moment Marketing
· Influencer Marketing
· Display Advertising
. Programmatic Advertising

Knowledge:

· Basic understanding of the higher education sector in India
· Excellent knowledge of the Digital Marketing best practice

Abilities:

· To spot DM trends quickly and ride the wave
· Well-organised and detail-oriented
· A high degree of commitment and ability to work effectively in a team
· Execution excellence
· Innovation and openness to learning
· To meet strict deadlines and schedules while setting priorities
· To work with frequent interruptions
· To produce accurate and timely work

Qualification:

Graduate in any discipline.

Experience:

3-5 years of Experience of running Digital Marketing campaign/s first-hand, preferably in the education sector.

Remuneration:

On par with industry standards.

To Apply:

Email your latest resume along with a cover letter to brand@ifimbschool.comwith the subject line “Application for the position of Digital Marketing Executive”.