Dr. Asit Kumar Barma

Professor & Chairperson - Marketing Area

Area: Marketing

Dr. Asit Barma has over 30 years of industry and academic experience having played senior leadership roles in CMC (formerly IBM & now TCS); Tech Mahindra; Hinduja Tech; Value Labs. Dr. Asit helped industries reap the benefit of digital technology to create digital commerce, superior customer experiences, stakeholder engagements and build compelling brands across various industry domains. During his career, Asit has architected the making of several successful corporate brands and received recognitions from many global industry analysts. Prior to IFIM, Prof Asit taught at IMT Ghaziabad as a professor in marketing area. He is also a visiting faculty to IIM Kashipur.

The subjects he teaches include Digital Business Strategy, Digital Marketing, Service Process Quality and Productivity, IT Sales and Marketing, CRM, Marketing Strategy. Prof Asit leads two important initiatives –

  • He is working with Dr. A Parasuraman of University of Miami to lead the project of Index of Service Excellence in India (ISEI);
  • He is chairing the institute’s Industry Internship Program, particularly in new technology areas.

On the board of multiple national and international industry bodies, Prof. Asit built and sustained strong relationships with stakeholders in varied business ecosystems. He has been instrumental in guiding CII, FICCI-Tamil Nadu State Council, NASSCOM and the Society of Automotive Engineers in preparing several key concept notes and policy recommendations.

He is a reviewer for an international publication. His research agenda includes Technology Readiness, Digital Business and Society, Platform Economy, Service Excellence, Customer Experience. He is a member of American Marketing Association.

Educational Qualification :

  • Ph. D., Management, Faculty of Management Studies, University of Madras, India
  • PGDM, General Management, Indian Institute of Management, Ahmedabad, India
  • B. Tech, Electrical & Electronics Engineering, Indian Institute of Technology, Madras, India
  • Global Business Leadership Program, Harvard Business Publishing
  • National Scholarship, 1979