Associate Professor- Marketing & Digital Business
Sandeep has been a part of the global IT & Hi-Tech industry for around 24 years. During this period, he has secured expertise & deep insights into Digital/ Traditional Marketing, Business & GTM Strategy, Product/ Services Marketing, Thought Leadership, Digital Transformation, Branding, Marcom, Analyst Relations, Public Relations, Evangelism, Global Alliances & Ecosystem Development, Strategic Business Development, etc. He takes up consulting engagements with IT & Hi-Tech companies requiring a broad gamut of skills, works as a fractional CMO, and teaches courses like Digital Marketing, E-Commerce, Digital Transformation, & Marketing Analytics, etc. at the leading IIMs.
He is an avid practitioner of Digital, be it the Marketing or the IT space. On the Marketing side, he has proven experience across areas as Digital Strategy, Content Marketing, CX/ UX, Web & App Development, Search/ Display/ Programmatic Advertising, SEO, Video Marketing, Social Media & Sentiment Analysis, MarTech/ Marketing Automation, Mobile Marketing, Web Analytics, Conversion Optimization, Integrated Campaign Management, etc. Since the role of a CMO has morphed into a Chief Marketing Technology Officer, he leverages Data Science, Analytics, AI/ ML/ Deep Learning, Blockchain, etc. for a strategic data-driven edge. Sandeep blends in his expertise as a theorist as well as a practitioner to make a substantive impact.
From an industry standpoint, his career has traversed EDA/ Semiconductor, IT Infrastructure, Enterprise Software, IT Services, SMAC (Social, Mobile, Analytics, & Cloud), Big Data, & Cybersecurity. He also comprehends multiple industry verticals due to working with the analyst community.
Sandeep has scaled businesses, overcome market challenges, built enduring brands, driven growth & profitability, augmented customer acquisition & retention, & harnessed technology to build a sustainable competitive advantage for clients.
BSc (Physics), Delhi University,
MSc (Computer Science), Indore University, DRDO Program,
Over 60 courses & certifications from leading global B-schools & industry
1. Digital Marketing & Strategy (covering all leading topics)
2. Digital Transformation & Strategy (covering an overview of Big Data, Data Science, AI/ Machine Learning, Blockchain, Cyber Security, Design Thinking, Agile, Innovation, etc. for their use in transformative strategies)
4. Content Marketing & Strategy
5. Search Engine Marketing (including Search Engine Optimization, Pay-Per-Click Advertising, Online Advertising, Programmatic Advertising)
6. Mobile Marketing (including App Development & Mobile Marketing Automation)
7. Social Media Marketing & Strategy (including Social Media Analytics)
8. E-Mail Marketing & Marketing Automation
9. Web Analytics
11.Integrated Marketing Communications
12.Marketing Analytics (under development)
Academic Work experience:
Adjunct Faculty, IMT Ghaziabad
Adjunct Faculty at MICA, Ahmedabad
Visiting Faculty – IIM Indore, IIM Lucknow, IIM Sambalpur, etc. and
Marketing mentor at IIM- Lucknow’s Fintech start-up initiative in collaboration with SIDBI
Corporate Work experience:
Director (HP Enterprise), APAC
Director (Oracle), USA
Partner Executive (Sun Microsystems), Global
General Manager (IBM Global Services), South Asia
Senior Marketing Manager (Intel), Global and
Product Marketing Manager (Mentor Graphics), USA.