Prof. Rajesh Kumar


Prof. Rajesh Kumar
Associate Professor - Digital Business & Marketing

Rajesh Kumar is a management professional with nearly two decades of industry and teaching experience. He has translated corporate vision and mission into outcome driven marketing. He has built compelling brand experience in services and productized services in technology domain across leveraging a mix of traditional and digital marketing realms.

Rajesh has worked in early stage startups, as well as large corporations. He has led the marketing function as the General Manager Marketing & Communications at Hinduja Tech Limited. At Milagrow Business & Knowledge Solutions, Rajesh lead an initiative to evangelize Free and Open Source Solutions for the benefits of MSMEs. Prior to Milagrow, Rajesh has worked for Satyam Computer Services Limited(Now Tech Mahindra) in technical in the Microsoft Solutions Group and later in operations functions in SAP SBU and Manufacturing & Automotive SBU, reporting to the group head. As an engineering graduate, Rajesh worked as Management Trainee(Tech) at SAIL, a Navaratna PSU.

Rajesh has built and sustained effective relationship with an ecosystem of industry chambers such as CII, Nasscom, Society of Automotive Engineers, Automation Alley, and management associations. He has enabled alliances with leading technology vendors. More recently, Rajesh has provided consulting on branding and digital marketing for startups under the brand name Ideacopter. He is doing his PhD from the Department of Management Studies, IIT Madras.

Educational Qualification:
PGDBM(Marketing) – IMT Ghaziabad 1996-98
B.Tech(Mechanical) – BIT Sindri 1990-94

Certificate in Global Business Leadership, U21Global and Harvard Business Publishing, Oct 2008
Diploma in Supply Chain Management (EPSCM), IIM Calcutta, 2009-10
Post Graduate Diploma in Patent Law, NALSAR University of Law, Hyderabad, 2012
Certificate of accomplishment received on ‘The Data Science Toolbox’ at Coursera R Programming by Johns Hopkins University on Coursera, certificate earned in Jun’15
Getting and Cleaning Data by Johns Hopkins University on Coursera, certificate earned in Mar’16
Modern Application Development by NPTEL – Nov 2016


  • Analytics – R Programming (Basic Proficiency), Google Analytics, Facebook Analytics
  • Marketing Automation - Mautic (Implementation, Campaign Design, Landing Pages, Forms)
  • CMS Tools- Drupal, Joomla, WordPress – Deployment (Basic), Administration(Advanced), Content Management (Advanced)
  • Email Campaign Management – Mailchimp, phpList, PoMMo (deployment, operations, analytics)
  • Social Content Curation and Publishing: Feedly & Buffer (configuration, workflow and publishing for Linkedin, Twitter, Facebook)
  • Web: Website Diagnostics, Search Engine Optimization, rapid search engine indexing (Google, Bing)
  • Collaboration Tools: Google Apps for Work (deployment, rollout), Slack, Yammer
  • Online Advertising: Facebook and Adsense advertising campaigns (campaign design, ad analytics)
  • Mobile User Experience Management: Wireframe and UXM

Visiting Faculty:
IMT Ghaziabad, academic years 2017-18 and 2018-2019

Subject Taught:
Introduction to Digital Marketing
Search Engine Marketing
IT Sales & Marketing
Integrated Digital Media Campaign
Search Engine, Display and Programmatic Marketing

Industry Chambers and Associations

  • Member, Publications Board 2014-2018
    Member, Organising Committee – SUPRA SAEINDIA 2014, 15 & 16 editions
    Treasurer, SAEINDIA Southern Section 2011-13

  • CII
  • Member of Tamil Nadu Manufacturing Panel
    Contributed to industry conferences, including CII Connect 2007, ICT in Automotive (3 editions)

Comming soon.

Comming soon.

24 years of leadership development

The journey of IFIM Institutions