Programs

IFIM Business School

Entrepreneurship and Family Business Track

More than 80% of registered companies in India are family run enterprises. According to a CII report from 2011, gross output of family run businesses accounts for 90% of India’s industrial output and 79% of organised private sector employment. Basically, the engine of the Indian economy and in fact the world is fuelled by family run businesses.

IFIM business school is a progressive entrepreneurial school that aims to make a difference to the mindset of the youth of the country in managing the country for the future. Training students in entrepreneurial thinking is an important agenda of the school. Students from family businesses that have both an aptitude and inclination for entrepreneurship are an important resource for the future of the Indian business and economy. IFIM Business School aims to nurture such students to help them become business leaders of tomorrow. Family businesses come with their own set of challenges such as succession planning, wealth management, professionalization of business, managing the board and so on. This special track is aimed at easing some of these pain points to provide students from family business an easier pathway into their businesses.

Key features of the special track on Entrepreneurship and Family

There are several interesting features of this track that differentiates itself from other generic entrepreneurship programs offered in India

  • Accreditations and Recognition - IFIM offers the only AICTE approved Post Graduate Diploma in Management (equivalent to MBA by AIU accreditation) with an entrepreneurship and family business track that has the NBA accreditation as well as the international accreditations such as AACSB and SAQs. This program is an internationally recognised master’s program in management..
  • What you learn in courseware - The courses focus on understanding businesses as a whole. Hence topics focussing on various frameworks such as opportunity analysis canvas and business model canvas help students to build their ideas. Courses that help them understand business models in depth, challenges of growing ventures, legal aspects etc., help students understand businesses more holistically rather than just gain functional proficiency..
  • Business Incubation - The series of courses are supported by the Business Incubation project which is tailor made to help students from family business to identify a specific area they would like to focus on and develop. For students who would like to incubate their ideas, business incubation process enables bringing their ideas to life..
  • Startup Foundry (Incubation Center) - The students are supported by the services of the incubation center – Startup Foundry – which has mentors, legal support, marketing and branding support etc..
  • Mentoring - Students in this track have separate mentoring to help them with pressures of managing issues of family business.
  • Seed Fund - The school also provides a seed fund of 10-25 lakhs for independent projects of students that are selected based on their growth potential.
  • Other track benefits - Students may do a double major if they so wish - and take another track such as finance, marketing or human resource management alongside their entrepreneurship track.
  • Bespoke Program - The benefits of the bespoke program offers flexibility for the students to custom make their learning pathways according to their areas of interest and business alignment.

Eligibility criteria and availability of seats

The students applying for this track must meet the following eligibility criteria

  • They belong to a business family with over 100 crore revenues

    or

    Candidates have an idea that they are ready to pitch
  • Have over 55% in graduation (preferably over 55% in X, XII as well)
  • Have taken an entrance exam such as CAT, XAT< MAT or GMAT

This year, we have only 30 seats reserved for in this track for this year’s program starting on July 5th 2018.

Apply Now

Course List

Entrepreneurship and Family Business – Course List

Students taking up the Entrepreneurship track will complete the Core Courses of the PGDM program, as well as the compulsory practice credits such as Personlity Enhancement program, Industry Internship Program which maybe converted into a project their family business or they may chose to incubate their own venture; the Social Immersion Program as well as the mentoring Program

The list of electives for the special track on entrepreneurship and family business are -

Course Title Entrepreneurship
Course Code E201
Term I & II
Course Credits 3

Introduction to the Course

Economies, world over, benefit from the relentless business pursuits of enterprising people who start-up small outfits and build them into large organizations. They create employment opportunities and serve different needs of the consumer. Entrepreneurs create value by fostering and commercializing innovation and by seeking and pursuing competitive advantages. A course on entrepreneurship aims at providing requisite inputs to curious and impatient minds that dream of an exciting future.


Entrepreneurship E201 is a ‘level 1’ course that incorporates insights about entrepreneurs and the entrepreneurial process through a series of lectures, activities, case discussions and simulation. This is an important and core course for those aspiring to take up a major/minor in entrepreneurship as it is a prerequisite for a number of the courses in the ‘E’ series course-list. For those not aspiring to be entrepreneurs themselves, this course offers an exciting hands-on approach to experiencing entrepreneurial approach to solving problems and creating value.

Course Objectives

  • To help students develop a perspective on ‘entrepreneurial mindset’ through the trait theory and the role of ‘entrepreneurship’ in society through a macro perspective.
  • To provide an experiential insight into processes & frameworks for recognizing & shaping opportunity.
  • To provide an approach to experimenting with opportunity to build interesting business concepts.
  • To provide a hands-on simulated experience of various roles one can play in an entrepreneurial context.
  • An introduction to business plan: its various components including an overview of feasibility analysis and financial considerations required in a Business Plan.

Prerequisites, if any: None

Course Title Creative Thinking & Innovation
Course Code E 301
Term(s) III & IV
Course Credits 3

Introduction to the Course

Creative Thinking & Innovation (E301) is a ‘level II’ course that infuses creativity into participants through an interactive and participative pedagogy. The aim is to help the participants realize their potential for creative thinking & innovation. While the focus is on aiding innovations through multiple approaches, the course will also help students to appreciate that creative problem solving can be learnt. Students will be stimulated to arrive at alternatives for solving the problems that they are passionate about.


This is an experiential course that encourages students to learn by participation and practice. Hence, the course comprises activities and assignments that enable participants to apply multiple lenses as well as tools to solve problems. At the end of the course, participants should be able to identify the industry/area of interest for their entrepreneurial pursuit and use the various tools learnt in this course to come up with ideas for short and long ventures.

Course Objectives

  • Using their understanding of creativity to become self-aware about their own levels of creativity and to help students work towards becoming creatively fit as an individual.
  • To understand various tools/approaches for creative thinking and developing innovative ideas.
  • To apply various tools & techniques for enhancing creative/innovative thinking to solve problems.
  • To identify areas/industry/tools that the participants would like to focus on to kick-start their entrepreneurial journey.

Prerequisites, if any: None

Course Title Value Creation Through Business Models
Course Code E 302
Term III & IV
Course Credits 4

Introduction to the Course

Business models are at the heart of new enterprise creation. They are the core of innovative and disruptive ventures that create value for customer as well as society at large.


Value Creation through Business Models (E202) is a ‘level II’ course that aims to sensitize students on the impact of business models on success of a business venture through a deep understanding of different types of business models. On taking this course, students learn to understand, assess and map business models. This translates into their ability to use a methodical approach to answer questions such as – How to convert a good product/service into a value for the consumer? or How to extract some of that value into your own organization? As a case driven course, this course requires several hours of individual and group preparation for successful completion of the course at the expected level of critical analysis.

Course Objectives

  • To help students understand the underlying economic and business dynamics that drive business models to value creation.
  • To help students learn to map and design new business models.
  • To help students appreciate and apply the distinguishing features of the product-service continuum, economic fundamentals of e-commerce & mobile businesses, platform businesses, viral phenomenon, to build interesting and innovative business models.
  • To help students understand the various business model approaches for building social ventures.
  • To help students develop competence and confidence to compete on business models.

Prerequisites, if any: This course requires a foundational understanding of economics and business strategy. The prerequisite for this course is a grade point ‘B’ in the core course on Economics & Business Strategy. It will be useful for them to also take the course on Entrepreneurship (E201).

Course Title Venture Growth Strategies
Course Code E 303
Term(s) III & IV
Course Credits 4

Introduction to the Course

Start-ups are generally thought of as fragile economic entities. To withstand the uncertainties and beat the odds of sustaining their businesses, entrepreneurs have to strategize their actions from the beginning and plan every step of their ventures’ growth path.


The course, Venture Growth Strategies (E303) is a ‘level II’ course that provides an appreciation of the overarching need to deploying effective strategies which could sometimes differ from traditional business strategies. The course would help student to become familiar with various phases of a start-up’s growth and the required managerial perspectives in areas of importance. It also helps students to identify strategies for business sustainability. This predominantly case based course explores role of an entrepreneur as a strategist for the established venture and explicates the common challenges faced by them.

Course Objectives

  • Enabling students to understand the basic premises for managing growth for new ventures.
  • Helping students understand the dynamics of sustainable growth.
  • Assisting students to appreciate the role of organization design, processes & teams for innovation and growth.
  • Enabling an assessment of the role of sales & marketing in aiding growth of a new venture.
  • Inculcating a deep understanding of financing growth.

Prerequisites, if any: Must have completed Entrepreneurship (E201) successfully

Course Title Exit Strategies: For Investors & Founders
Course Code E 305
Term III & IV
Course Credits 2

Introduction to the Course

While programs and courses on entrepreneurship focus on development of business models, business plans, marketing plans as well as financial aspects of starting and running a business, the exit strategies for investors and founders is often left open-ended. To successfully sell a business idea, raise funding and ensuring growth, this often overlooked topic is an important element of the big-picture.


Exit Strategies: For investors & founders (E305) is a 2 credit ‘level II’ course that deliberates on this important topic from multiple perspectives. This analysis and discussion based course aims to highlight the considerations based on which Angels and Venture Capital investors might be inclined to invest in the new venture. The course also highlights the typical dilemmas that founders face at critical junctions of their start-up life cycle.

Course Objectives

  • To gain an understanding and appreciation of why entrepreneurs must pay attention to exit strategies while planning to grow their business
  • To understand what investors look for when investing in a new venture
  • Understand of venture investment issues through special Cases (Serial Entrepreneurs, teams, late stage)
  • Options for exit: Initial Public offering, Mergers & Acquisitions and others
  • To introduce cost-saving legal tips for the entrepreneurs.

Prerequisites, if any,: Must have successfully completed Entrepreneurship (E201)

Course Title Business Plan writing and Pitching
Course Code E 306
Term III / IV
Course Credits 4

Introduction to the Course

Business Plan: Writing & Pitching (E306) is a capstone course in the Entrepreneurship course series. This course aims to take students through a step-by step process of focusing on various parts of the business plan and work them out for optimal presentation – both written as well as oral. This will be a practical course with many sections of the course requiring extensive contact with the outside business world. Students have to be self-motivated and willing to work in small teams or on their own in this project based course.


As a course in the progressive end of the ‘E’ series, the expectation is that the student enrolled into this course should have a business concept/technology to develop. For students already involved in a business, this course offers a good opportunity to refine their business model and increase the chances for success.

Course Objectives

  • A clear understanding of the process of business plan development and what is essential to attract funding.
  • A working knowledge of all the parts of a business plan and how they fit together to tell a compelling story.
  • An understanding of basic financial statements and how to use them to project future cash needs.
  • The skills and confidence needed to present the plan to investors.
  • Prepared and able to present their plan under various contingencies such as time limits or contextual differences

Prerequisites, if any,: Students should have earned a ‘B’ in core course on Finance & Accounting to be eligible for this course. It would be preferable if the student has also completed Entrepreneurship (E201) successfully.

Course Title Managing Family Business
Course Code E 307
Term I & II
Course Credits 3

Introduction to the Course

Managing Family Business is a ‘level II’ course that aims to introduce students to the intricacies of managing a Family Business. It explores the unique characteristics of a family business and helps in identifying their competitive advantages which enables them to outperform non-family businesses. The issues and risks which lie at the intersection of ownership, control, and management of family businesses and the practices necessary to ensure effective optimization of all of the family business subsystems for the long-term benefit of the family business will be explored. The course equips young family business managers with management concepts and techniques for meeting the distinct challenges in managing a successful, growing family business.



Course Objectives

  • Enabling students to comprehend the intricacies of Family Business Management.
  • Helping students appreciate the unique challenges of Family Business.
  • Equipping students with an insight into the process of developing Governance Mechanisms in line with Family Business Culture.
  • Facilitating students understanding of how personal values of family members are infused into company culture.
  • Helping students understand the complexities of bringing professionalism in managing family business.
  • Aiding students to understand the significance of succession planning and managing family dynamics.

Prerequisites, if any,: None

Faculty Profile


Dr. Srividya has over 13 years of academic experience, 2 years of corporate experience and 2 years of experience as freelancer. She is heading Centre of Excellence - Entrepreneurship Development at IFIM B school. She received “Young Women Management Researcher Award” from AIMS International in 2015. Primary case studies on the challenges faced by business houses in India developed Dr. Srividya are featured in Ivey case publishing and emerald.


Graduated in ‘Behavioural Sciences’ from BITS-Pilani and has done an Executive Post Graduate Program in ‘Strategic Brand Management’ from IIM-Calcutta. Over 30 years of rich cross-category experience in branding and was associated with leading Indian and Global corporations such as, P&G, Nestle, Dabur, Tata Tea, ITC, Britannia, etc.


Pursuing PhD from VTU and held master’s degree in management. Had 6 years of academic and research experience. She had developed over 25 case studies for classroom discussion which are available for access in “The Case Centre” website.

A PhD from IIM Indore. He is the Co-founder and Director of Augentia LLC and had over 25 years of corporate experience holding strategic positions in reputed corporate houses like Microsoft, Tally solutions etc.

Held Masters of law degree from Washington college of Law, American University. Had over 10 years of experience in teaching and practicing Law and his area of expertise lies in Business Law. Currently holding Dean’s office of IFIM Law school.

PhD holder from Bombay University and had over 32 years of experience both in corporate and academics. He was associated with companies like Godrej and Boyce, Mukand and Kalyani steels, SERI and became instrumental in establishing and driving results through improved IT Systems.

Phd holder from IIM Bangalore. He is the founder of Inflexion Point, a strategy and innovation consulting firm. His area of expertise is in innovation and creativity and offers consulting services to leading organizations like 3M, Amazon, BCG, Deloitte, Flipkart, Honeywell, and Samsung etc.

FAQs

More than 80% of registered companies in India are family run enterprises. According to a CII report from 2011, gross output of family run businesses accounts for 90% of India’s industrial output and 79% of organised private sector employment. Basically, the engine of the Indian economy and in fact the world is fuelled by family run businesses.

IFIM business school is a progressive entrepreneurial school that aims to make a difference to the mindset of the youth of the country in managing the country for the future. Training students in entrepreneurial thinking is an important agenda of the school. Students from family businesses that have both an aptitude and inclination for entrepreneurship are an important resource for the future of the Indian business and economy. IFIM Business School aims to nurture such students to help them become business leaders of tomorrow. Family businesses come with their own set of challenges such as succession planning, wealth management, professionalization of business, managing the board and so on. This special track is aimed at easing some of these pain points to provide students from family business an easier pathway into their businesses.

IFIM offers the only AICTE approved Post Graduate Diploma in Management (equivalent to MBA by AIU accreditation) with an entrepreneurship and family business track that has the NBA accreditation as well as the international accreditations such as AACSB and SAQs. Most Indian business schools offer either a certificate program or a generic masters program tweaked for entrepreneurs and do not possess international accreditations such as AACSB. IFIM offers the benefit of an internationally accredited masters program with the flexibility to customise to specific family business needs.

The courses focus on understanding businesses as a whole. Hence topics focussing on various frameworks such as opportunity analysis canvas and business model canvas help students to build their ideas. Courses that help them understand business models in depth, challenges of growing ventures, legal aspects etc., help students understand businesses more holistically rather than just gain functional proficiency. See (link) for more details on courses.

The series of core courses and electives are supported by the Business Incubation project which is tailor made to help students from family business to identify a specific area they would like to focus on and develop. For students who would like to incubate their ideas, business incubation process enables bringing their ideas to life.

IFIM hosts an incubation center that we call The Startup Foundry. Students are supported by the services of the incubation center – Startup Foundry – which has mentors, legal support, marketing and branding support etc. (Startup Foundry page link)

Students in this track have mentoring support from experienced mentors trained for family business mentoring to help them with pressures of managing issues of family business. (Startup Foundry mentors Link)

The school provides a seed fund of 10-25 lakhs for independent ventures of students that are selected based on their growth potential.

Yes, the bespoke program helps students have the flexibility in picking multiple minors or yet another major such as marketing, finance, human resources, analytics etc., if they wish to take up additional specialisations/tracks.

The students applying for this track must meet the following eligibility criteria

  • They belong to a business family with over 100 crore revenues
    or
    Candidates have an idea that they are ready to pitch
  • Have over 55% in graduation (an preferably over 55% in X, XII as well)
  • Have taken an entrance exam such as CAT, XAT< MAT or GMAT

Apply Now

23 years of leadership development

The journey of IFIM Institutions

Download EPGDM Business Analytics Brochure



Dismiss